What's shifting in marketing right now — new platforms, emerging formats, and the forces reshaping how brands reach people.
Brands rushed to publish AI-generated blog posts, social content, and ad copy at scale. Consumers noticed. The trust penalty is larger than most marketers realize.
TikTok trained an entire generation to consume content in 15-second bursts. Now completion rates are falling, creators are burning out, and audiences are quietly migrating to longer formats.
Red Bull built a media company. Shopify launched a magazine. Stripe publishes long-form journalism. The smartest brands realized they should stop renting audiences and start owning them.
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